Freddy Hoare

Founder

Freddy is an ambitious, sport-obsessed and purpose-led entrepreneur. He is the founder of SQI: “Ski with a Q” – manufacturer of winter jackets made from recycled plastic bottles. The company started as an idea for a product… a hybrid winter jacket that’s suitable for skiing and optimised for city-life: waterproof, wind-resistant and warm with a stylish & minimalist urban design.